For as long as I can remember, being signed to a major label was the only way to get good, high-profile commercial radio play. For indie artists the quest for radio airplay often still leads them backwards toward the broken model of “the major label deal”, thinking that this is their only path to big time recognition.
I’ve had a lot of conversations with friends and clients about this (I think it’s an important subject for anyone trying to keep a career in music) and was putting some ideas together for a post, when I came across this excellent blog post on cdbaby (their new site looks great, by the way) about this very thing, and I think it’s full of great insights. This is a must-read for anyone trying to be heard.
diymusician.cdbaby.com/2009/07/radio-promotion-why-you-wont-get-commercial-airplay/
